Tasty baking company has entered in partnership with kroger stores one of the largest grocery chains to distribute tastykake which gave tastykake brand legitimacy and established distribution foothold in new territories. Tasty baking company (tastykake) is a retailer of bakery product the company produces and markets varieties of cakes and other bakery items such as krimpets, kandy kakes, cupcakes, juniors, pies, sugar free kakes, kreamies, cookie bars, donuts, kandy bar kakes, chocolate bells, honey buns, danish and other food products its products are marketed under the brand name tastykake.
Tastykake aligned with minor league baseball in part to promote its products–including snack cakes, pies, cupcakes and cookies–in the context of an active, healthy lifestyle “tying our brand to sports gives us a way to promote our products as an indulgent treat within a healthy lifestyle.
Tastykake was one of many companies that received a crucial hit during the health food trends that began in the 1900’s as consumers were looking for a more health conscious product that was low in carbs and fat, tastykake products were passed over on grocery store shelves. Home » marketing management » intensive distribution and its application in business intensive distribution and its application in business february 12, 2018 by hitesh bhasin tagged with: swot of brands 6 marketing tutorials 7 management articles 8 lists & how to 9 sales & selling.
Tastykake is a line of snack foods manufactured by the tasty baking company, currently headquartered at the philadelphia naval business center (formerly the philadelphia naval shipyard) in philadelphia, pennsylvania. Tastykake first started in 1914 by philip baur and herbert morris baur was the baker and morris was the salesman they wanted to deliver fresh baked goods daily. Tasty baking company, a wholly-owned subsidiary of flowers foods, inc, manufactures, co-packages and sells over 100 varieties of premium single portion snack cakes, pies, cookies and donuts under the trademark tastykake brand name.
Consumer market research is about to get underway to define the tastykake customer and how best to target that market tasty baking has annual sales of $255 million and more than 150 products under the tastykake brand.
Swot analysis tastykake has been operating in and around the philadelphia area for more than nine decades the company has enjoyed tremendous the success and is very popular among customers. Become a fan on facebook follow us on twitter visit flowersfoodscom © 2018 tasty baking company all rights reserved follow us on twitter visit flowersfoodscom.